Your happy customers may be the majority, but if their opinions are not on display on review sites, you’re missing opportunities to transform that goodwill into new business.
Buyers need easy and reliable ways to make decisions quickly. Peer review content is that shortcut.
There’s an alternative to institutional trust: crowdsourced customer feedback. The unbiased, aggregate opinion of thousands helps make an informed buying decision.
Matt Murray, CEO of Widewail, discusses the importance of online customer reviews.
If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.