Dominion Dealer Solutions Unveils New 'Activator Dealer Solutions' Brand
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Dominion Dealer Solutions Unveils New ‘Activator’ Brand

Norfolk, VA-based automotive software and services provider, Dominion Dealer Solutions, unveiled an extensive rebranding and product launch for one of its growing divisions. The award-winning customer intel platform is known as Activator and the division will be named Activator Dealer Solutions. 

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The Activator platform empowers dealers to dominate sales and service in the showroom and online, by tapping into multiple data sources beyond the DMS. It leverages smart technology to cleanse data, identify targets, reach customers and conquest opportunities that are actively looking to buy or service. With Activator, dealers can market seamlessly across critical customer touchpoints and positively impact their entire business and revenue using a single solution. 

The platform includes core products: ServiceActivator, SalesActivator, the flagship MarketActivator and its relevant add-on modules: BDCActivator, MailActivator and ConquestActivator. 

“The inspiring vision for Activator was a result of combining and integrating several key products and features to work together as a complete dealership solution for our customers.  Utilizing smart technology to cleanse data, identify targets, automate messaging, and reach existing as well as new customers is what makes the platform unique and valuable for dealers.” Dan Sykes, president of Dominion Dealer Solutions.


Dominion recently ended its relationship with CRMSuites to dedicate its resources on completing the Activator Platform. The rebranding initiative coincided with the recent rebranding rollouts of other companies in Dominion Dealer Solutions’s portfolio: Vue DMS, Dealer Specialties, Cross-Sell and DataOne Software. 

Dealers can expect the same level of exceptional support and service currently provided by their Activator Dealer Solutions’ representatives along with ongoing updates and releases of new features and products. 

Dominion Dealer Solutions

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