GM’s New Warranty Program May Hurt, Not Help Dealers
A DOWC program has the ability to assist with both of these challenges while offering the customer exactly the peace of mind they seek in keeping their cars and trucks on the road for as long as possible.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
The New Tax Law Threatens Revenue for Dealers in NCFC Participation Programs
Without a solid F&I offering through a reliable participation program that adds to the bottom line, dealers will have more to worry about than just the pace of annual sales.
Dealer Panel – Employee Recognition Programs
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Accelerating Down the End of a Cul-De-Sac on Techs
If we all lack the courage to administer such medicine, this will add up to a rough road for car companies and dealerships.
5 Parts of an Outsourced Service BDC Difficult to Replicate In-Dealership
Service calls are your livelihood. You can’t afford to miss your calls. Quit feeding your competitors and the independent shops with your missed calls.
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
Hidden Profit Centers
Nothing helps retain a customer better than a strong PPM program. Why leave 80 percent of your customers out when it is a great value for them and creates a customer for life?
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
