Peter Martin, marketing director for DealerPRO Training
Leveraging Tools as an Incentive to Recruit, Hire and Retain Service Technicians

Using tools as an incentive has emerged as a highly effective method for attracting new talent and, more importantly, retaining them.

Leveraging Tools as an Incentive to Recruit, Hire and Retain Service Technicians
Solving the Technician Shortage: A Perspective on Recruitment and Retention

An industry veteran shares valuable insights on how dealerships can attract and retain top-tier technicians.

mechanic or technician working under the hood of a vehicle
Three Types of Videos Your Dealership Needs

Every year, advertisers and marketers try to choose one defining medium of the year, and 2017 is, no doubt, the year of the video. Digital video can enhance your content marketing and drive prospects to your dealership — if you do it right. From OEMs down to the local dealership, automotive marketers are integrating video

GOAL FOR 2017: Improve Customer Retention

Every year brings a new list of New Year’s resolutions. Make 2017 the year you significantly improve customer retention. Keeping satisfied customers returning to your dealership will not only make you more money in the long term; it will also have a positive impact on your standing with your OEM. This resolution may appear on


It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.