In this episode, Rapid Recon Founder and CEO Dennis McGinn speaks with Jasen Rice, president and founder of Lotpop.
Jason has written a new book, WTF – Work the Facts, which he explains is about getting dealers to hold up a mirror to their own lots to see what issues they are having. He says dealers need to look at what’s happening on their lots before diving in to market data.
Dennis and Jasen also discuss trends they are seeing in the retail marketplace.
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