Your Place: Using Data for More Effective Marketing

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Your Place

Your Place: Using Data for More Effective Marketing

Dennis McGinn and Kelly Lawson discuss how dealers can leverage market data to help make better marketing decisions.

Dennis McGinn
By Dennis McGinn
Dennis McGinn is the founder and CEO of Rapid Recon
Published:

In this episode, Rapid Recon Founder and CEO Dennis McGinn speaks with Kelly Lawson, product marketing manager for Experian Automotive.

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They discuss how dealers can use data from multiple industries for more effective marketing strategies. Lawson notes that as we see inventory coming back on lots, dealers can provide an omni-channel, custom experience.

“The road to the sale has so many stops along the way,” Lawson says. She recommends dealers leverage market data to help make better marketing decisions, including for reconditioning and used vehicle sales.

For more from Rapid Recon, visit rapidrecon.com.

For all of the Your Place episodes, where Rapid Recon welcomes guests to
chat about retail automotive markets, strategies and insights, click here.

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Executive Spotlight with Mark Begley of Autosoft DMS

With his extensive experience, Mark offers unique insights into the intricate workings of both the front-end and back-end operations of dealerships.

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By Brian Ankney
Brian Ankney is a multimedia account manager for Babcox Media. He also hosts the AutoSuccess Executive Spotlight series.
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In this Executive Spotlight interview, Mark Begley, the VP of Revenue with Autosoft DMS speaks with AutoSuccess’ Brian Ankney.

Begley is passionate about enhancing dealership efficiency and profitability through technology. His extensive background affords him a unique perspective on both front-end and back-end dealership operations. His insight into dealership management is particularly relevant in understanding the critical role of a DMS, which he likens to a dealership’s cash register. This core software amalgamates various transactions from tools like CRM and inventory management into comprehensive financial statements.

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