Your Place: Using Data for More Effective Marketing

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Your Place: Using Data for More Effective Marketing

Dennis McGinn and Kelly Lawson discuss how dealers can leverage market data to help make better marketing decisions.

Dennis McGinn
By Dennis McGinn

In this episode, Rapid Recon Founder and CEO Dennis McGinn speaks with Kelly Lawson, product marketing manager for Experian Automotive.

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They discuss how dealers can use data from multiple industries for more effective marketing strategies. Lawson notes that as we see inventory coming back on lots, dealers can provide an omni-channel, custom experience.

“The road to the sale has so many stops along the way,” Lawson says. She recommends dealers leverage market data to help make better marketing decisions, including for reconditioning and used vehicle sales.

For more from Rapid Recon, visit rapidrecon.com.

For all of the Your Place episodes, where Rapid Recon welcomes guests to
chat about retail automotive markets, strategies and insights, click here.

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