Your Place, Episode 9
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Your Place, Episode 9 – Denim Simkins

Dennis McGinn is the founder and CEO of Rapid Recon

Dennis McGinn, founder of Rapid Recon, speaks with Denim Simkins, service director for Performance Ford in Bountiful, UT, about the current market and how the dealership has improved its reconditioning processes.

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“Used car turn is at a premium, Simkins says. We can’t do it quick enough.”

Simkins goes on to discuss how there are a lot of other factors within a dealership that set up roadblocks to technician efficiency. Watch for insight on how Performance Ford has worked to get its teams communicating better and getting cars ready to sell faster.

For more from Rapid Recon, visit

For more Your Place episodes, where McGinn welcomes guests to chat about retail automotive markets, strategies and insights, click here.


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