Women in Automotive Awards Annual Scholarship to Northwood University Student - AutoSuccessOnline

Women in Automotive Awards Annual Scholarship to Northwood University Student

More than 300 thought leaders including executives from manufacturers, dealers, academics and industry professionals—as well as several students from the Northwood University Automotive Marketing and Management program—will be in attendance at the annual conference which focuses on the importance of human capital in retail automotive.

Isabel Leach of Shelbyville, Illinois Earns Private Donor Scholarship

Midland, MI – Women in Automotive (WIA), a group dedicated to empowering and inspiring females employed in retail automotive will award Northwood University student, Isabel Leach, a private donor scholarship during the WIA Summer Conference held in Orlando, Florida June 23 – 25, 2019.

More than 300 thought leaders including executives from manufacturers, dealers, academics and industry professionals—as well as several students from the Northwood University Automotive Marketing and Management program—will be in attendance at the annual conference which focuses on the importance of human capital in retail automotive.

Women in Automotive was founded by six female industry leaders in partnership with Orlando-based JKR Advertising & Marketing. The group is particularly interested in empowering and developing women in the auto industry. This philosophy benefits both women and dealerships and will help facilitate the training and hiring of more females in dealerships.

In today’s tight job market, the automotive industry realizes the importance of attracting and developing individuals who can build careers in a field that often struggles with female employee retention. As part of its partnership with Northwood, which offers a dedicated Automotive Marketing and Management major, the WIA has provided mentorships to acquaint Northwood students with the business and connect with WIA members. The WIA automotive team has also participated in a series of guest lectures that shares its industry experience, as well as interacting with the students.

“Since coming to Northwood, I have not only become more confident in my abilities but have become a better version of myself. From the very first day at Northwood, so many doors have been opened up for me in the automotive industry.  With the support of my private donor scholarships, such as WIA, I have been able to be focused entirely on school and my extracurricular activities,” said Leach.

“Northwood has over 60 years of history working with the automotive industry, with more than 8,400 graduates employed in that industry sector. We are so pleased to have the WIA as one of our highly regarded partner companies. Ninety-two percent of our program graduates gain employment in the automotive industry in large part due to the participation of organizations like WIA that help provide a deeper understanding of industry career options specifically for our female graduates,” said Elgie Bright, faculty chair—automotive marketing and management department.

Links:
Northwood University
Women in Automotive

You May Also Like

Vistadash & Dealerbuilt Partner with Autometrics

With Autometrics predictive data added to the mix, a dealership can better align their advertising based on predictions of what future buyers are looking to purchase.

Vistadash and DealerBuilt announce their partnership with Autometrics, a provider of automotive predictive purchase intent data that enables dealerships to optimize advertising spend. Together, this powerhouse trio aims to provide dealerships with the ultimate package in automotive advertising.

"With Vistadash and DealerBuilt, a dealership already has a more efficient and profitable means of taking their advertising to the next level," says Dan Moore, president of Vistadash. "With Autometrics predictive data added to the mix, a dealership can better align their advertising based on predictions of what future buyers are looking to purchase over the next two months.”

Gubagoo Unveils New In-store Experience at NADA 2023

The new in-person tool bridges common gaps that develop when online customers come into the store to finish the deal.

Commercial Vehicle Playbook Available Now

Work Truck Solutions® has released its Commercial Playbook series to help dealerships recognize a way to expand their revenue.

CarNow, VINCUE Announce Strategic Partnership To Revolutionize Vehicle Buying Experience

CarNow and VINCUE announced a new, long-term partnership that will significantly impact the automotive industry.

Taylor Nelson Joins FlickFusion Video Marketing as VP of Corporate Strategy

FlickFusion Video Marketing, the leader in automotive video and digital marketing software, has hired Taylor Nelson as Vice President of Corporate Strategy.

Other Posts

STELLA Automotive AI Appoints Stephen Brown as CTO

STELLA Automotive AI has named Stephen Brown as Chief Technology Officer, a newly created role for the company.

Snap-on Packs Power and Performance intoNew Compact Battery Charger 

The new Snap-on® Bench Top Battery Charger Plus EEBC30A12V equips technicians to conveniently charge 6, 8 or 12 V AGM, standard lead acid and LiFeP04 vehicle batteries, saving time in and out of the shop

Rotary’s New XA12 Alignment Scissor Lift Offers Wide Service Capacity Range in a Small Footprint

Rotary, part of Vehicle Service Group (VSG) and Dover (NYSE: DOV), announced the addition of the new XA12 Alignment Scissor Lift.

CARFAX Names Top-Rated Used-Car Dealers Nationwide

CARFAX is recognizing dealerships around the country with its fourth annual Top-Rated Dealers Award.