What Is & Isn't Artificial Intelligence - AutoSuccessOnline

What Is & Isn’t Artificial Intelligence

AI can help dealers interact with customers and prospects smartly, providing consumers with the information they desire at the time they most need it

With hyper-personalization dominating every facet of our lives, the mission of successful retailers is to proactively engage consumers on an individualized basis, building a dialogue around their intrinsic needs and interests at any given time. This is especially true in the automotive industry where the timespan between purchases is measured in years.

Dealers are facing an increasingly uphill battle when attempting to manually harness the vast quantities of data required to create customer-focused programs that increase retention, advocacy and ultimately new sales and service revenue. 

Enter Artificial Intelligence. Given the demand for individualized engagement, this technology is a critical component of any dealer’s marketing arsenal. 

So, what is artificial intelligence anyway, and how do you recognize what tools have it and which ones are simply using the latest buzzwords?

Artificial Intelligence (AI) — Computer systems that can perform tasks by “thinking” as a human might, while processing more data faster and with increased efficiency.
Some examples of what AI looks like in real life are: robotics, self-driving cars, image recognition and machine learning.

That last one may be another buzzword you’ve heard of. Machine Learning — A specific way of using AI, where the machine can learn and achieve desired results without being explicitly programmed to do so. 

Let’s not forget Predictive Modelling — A specific use of machine learning that can predict future behavior. 

Predictive modelling through machine learning, powered by artificial intelligence allows you to prioritize your resources and make meaningful outreach to consumers when it is most impactful to their decision making. By taking data from their behavior — shopping patterns, browsing habits, past purchases, etc. — AI can help dealers interact with customers and prospects smartly, providing consumers with the information they desire at the time they most need it, rather than firing irrelevant messages randomly. 

Shoppers don’t always give you the courtesy of informing you when they are in market, so you often lose customers without even having the chance to change their minds. AI helps you manage the individual consumer journey more efficiently and delivers valuable insights. By using this technology to predict who is in market, dealers can be alerted to likely buyers and contact those consumers before the competition, getting you back to what you do best — closing deals.

As Digital Leaders, an online forum for promoting effective, long-term digital transformation, put it, “AI is not some magic that will solve anything for you and your digital experiences — just forget the notion. You can’t hire a robot to do all your tasks super-fast. You still need humans and always will.”

But while the best salespeople in the world are those who know every one of their customers — their likes and dislikes, preferences and changing tastes — the capacity of the human brain limits us from achieving that type of sales nirvana with everyone. In addition, frequent turnover at dealerships often results in the loss of valuable customer relationships and knowledge. 

AI alleviates some of that burden, and marketing tools that use AI don’t lose focus or forget to follow up with consumers. They’re always on, listening and modifying messaging and recommendations based on observed behavior. 

Understand AI better now? Start looking into the best tools for your dealership today.

You May Also Like

Connect to What You Expect

Recon workflow software is designed to bring accountability and organization to this chaotic part of your business.

If you practice management-by-number in your stores and yet don’t know with 100% certainty what your reconditioning times, costs and opportunities are, you’re not connecting to what you expect. 

What we mean by connecting to what you expect is reconditioning driven by a time-to-line (T2L) strategy that takes the uncertainty out of this vital business function. 

The Most Powerful Skill in Selling

If you can’t listen to what your customer is saying, how do you really know that you’re solving their needs?

Are You Ready to ROCK in 2023?

It’s time to meet today’s Vehicle Care RockStars, and we are asking you to help get us backstage.

The End is NOT Nigh

Car buyers abandon digital tools when the process gets too complex — easy-to-use ecommerce capabilities are essential.

Is the Sky Falling, Chicken Little?

Don’t let anyone fool you into settling for mediocrity in the showroom or online. 

Other Posts

Outsell Announces Strategic Leadership Updates

Outsell announced its latest strategic leadership investment with the appointment of seasoned automotive experts.

Merchandising Strategies from Online Disruptors

Your online merchandising needs to rival Carvana’s. Here’s how to generate that emotional attachment.

The Game Plan Has Changed

Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.

Top 10 Reinsurance Mistakes (& How to Avoid Them) Part 1

The right program can benefit every aspect of your dealership enterprise — from F&I and fixed ops to succession planning and retention.