CRM processes play an enormous role in how cars are sold at a dealership. Yet many dealers are failing to examine the effectiveness of their workflows.
During this webinar you’ll hear presenter Mark Vickery explain how to recognize when your CRM processes aren’t working, and how to identify key first steps in making CRM process improvements. Topics include:
• Spotting CRM process and utilization red flags
• Uncovering process issues with secret shopping and team surveys
• Identifying the root causes of CRM process issues
• Key first steps to improving CRM utilization