With new lead providers popping up and existing providers changing their strategies, judging the quality of those leads is like herding cats! Digital retailing has become so important that you can’t afford to stay with the status quo and use dated tactics to choose the best lead sources.
During this webinar, we will discuss how most dealers measure their ROI from lead providers, and explore some new data to truly understand the cost of doing business with each provider. After the webinar you will have a clear cut blueprint to measure your lead cost — and the human capital costs associated with working those leads.
You will learn:
- New formulas used to calculate lead cost
- What’s working and what’s not
- Strategies to reduce human capital cost through automation