Building a Reputation of Gold through Consumer Enablement

A recent study indicates that 88% of consumers trust product reviews equally as much as advice from family and friends. Moreover only 50% of consumers leave a review when asked and customers who had a bad experience are 2-3 times as likely to leave feedback than someone who received great service. With the overwhelming amount of industry review sites (DealerRater, Cars.com, CarGurus), what the world has to say about you matters. This session covers the fundamentals of navigating consumer reviews and how to develop a proactive approach to your reputation.