Online shoppers make up their minds before they shop with you, and online reviews play a large part in their decision-making process. But the primary source of reviews is third party websites, and they don’t work well for dealers. In fact, your reviews drive traffic and profits to these third party sites — and very often these sites have advertisements of your competitors.
The right way is to create your own review website which generate traffic and leads for your dealership. The three keys to success are:
1. Get reviews when the customer is the happiest (i.e. when they are in your dealership and have just taken delivery of the car)
2. Give the customer a reason to share their reviews on social media
3. Make sure that the reviews are on your dedicated review site, so you get the traffic and leads from those visitors
If you follow these simple rules, you will create a solid online reputation and generate real traffic and business from your review site, not to mention improving your closing ratios and sales. During this free webinar we’ll teach you how.