Women at the Wheel 2022: Arabah Woodberry
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2022 Honoree

Arabah Woodberry

Executive Director
Chase Auto

What is one of your proudest accomplishments of your career?

I am fortunate enough to work directly with dealers and National Association of Minority Automobile Dealers (NAMAD), creating advocacy and advisory programs for minority-owned dealers. The greatest barrier of entry for Black- and Hispanic-owned dealerships is often access to capital. In response, I was able to launch a special purpose credit pilot program in accordance with federal law that provides first-time Black and Hispanic dealers with floorplan financing to help them gain ownership for their first store. I’m extremely thankful for the opportunity to create a program that will help individuals achieve their dreams and set up future generations for success. The project really challenged me in ways that I’ve never been before, and I learned so much both professionally and personally. It’s absolutely priceless and something I will forever be proud of myself and the Chase Auto team for accomplishing.

 

In what do you credit your success and/or what do you think makes you stand apart from your peers?

Never giving up even on the days when things are really hard — I’ve had to learn to take a step back, breathe and try again. But being passionate about what I do is key and so was finding my worth. That passion and confidence carries over into my work. If you believe in yourself and what you do, others will believe and invest in you as well and will champion your success.

 

What tools do you use to help you grow in the industry?

I am always learning, reading, asking questions and nurturing and growing my network. I really value the mentors I have who help guide, challenge and support me. I also recommend building your own personal brand — that brand is who you are and what people will remember you by. It will speak for you even when you’re not in the room and will play a part in your growth as well, which is so powerful.

 

What is your best advice to other women who want to excel in the automotive industry?

This is clearly a male-dominated industry, but don’t let that hold you back from taking your rightful seat at the table. Know your worth, believe in yourself and stand up for yourself! As women, we tend to doubt ourselves, even though we’re just as knowledgeable, capable and driven as our male-counterparts. Don’t let that fear keep you from accomplishing your dreams and building the future that you want for yourself.

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