Vintage Honda Products and Showrooms Featured in Honda Kokoro Videos

Vintage Honda Products and Showrooms Featured in Honda Kokoro Videos

The two-part video tells the story of the Mungenast family relationship with the Honda brand and includes a focus on both Honda automotive and motorcycle history.

Like a time machine transporting viewers back to an earlier era, the newest videos in the Honda Kokoro series take visitors on a virtual visit to original style Honda showrooms of the 1960s and ’70s, as seen at the Mungenast Classic Automobiles & Motorcycles Museum.  The Honda Kokoro video series celebrates the heritage, culture, people and products that make Honda unique. “Kokoro” means “heart” in Japanese.

Dave Mungenast, Sr. began his relationship with Honda as a motorcycle dealer in 1965. Dealers learned about Honda through a program called “Holiday in Japan” where they toured Honda facilities and spent time with Honda founder, Soichiro Honda.

This year, Honda is marking 50 years of automobile sales in America and the Mungenast family is an integral part of the brand’s American legacy. The Mungenast museum was established by the late Dave Mungenast Sr., who became a Honda motorcycle dealer in St. Louis, MO, in 1965, and went on to establish a Honda auto dealership and one of the first Acura dealers in the U.S., in 1986. The Mungenast Automotive Family continues to operate all three dealerships in St. Louis.

The two-part video based on the Mungenast museum, tells the story of the relationship between Dave Sr. and his family with the Honda brand and includes a focus on both Honda automotive history and motorcycle history, through the products and memorabilia housed at the museum. The two videos include:

The segment on automobiles features several rare Honda “S” model sports cars never sold in America, as well as a Z600, and a 1979 Civic. The motorcycle segment features a replica of the first Honda Scrambler to win a National Championship, a rare XLV750R never sold in America, and other iconic Honda bikes, including a Z50 Mini Trail, XL250, CBX, and GL1000 Gold Wing and a 1970 CB750, named “Motorcycle of the Century” by Motorcyclist magazine.

Links:
The Mungenast Classic Automobiles & Motorcycles Museum

You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.