Veterans & Vehicles: Joe Colucci (Army)

2021 Honoree

Joe Colucci (Army) — Honored Posthumously

Co-Founder
Joe Colucci & Associates and OurSalute

Joe Colucci Jr. answered our questions in honor of his father.

 

How has your military experience influenced your career in the automotive industry?

Know what’s important. There’s always more to accomplish than time allows, and attempting to do everything is a recipe for disaster and burnout. Goals and priorities allow you to focus on activities that have the greatest impact. Don’t spend precious time and energy on things that don’t matter. Identify, focus and accomplish what’s most important first. Then go back and address additional tasks and activities that aren’t priorities.

 

What are some of the ways you have seen the industry support veterans?

The automobile industry has always supported veteran-owned businesses. This inspires other veterans to put their skills to use opening a business in or around the automotive sector. It gives them hope and helps to keep them happily engaged in life.

 

Give one piece of advice for veterans entering the industry.

Veterans can potentially contribute a lot more to a business’ success than those who never served at all. But the biggest challenge facing veterans today is being able to articulate their skills and experiences to be seen as valuable by individuals who make hiring decisions.