Van Horn Automotive Group Announces CloudLot
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Van Horn Automotive Group Announces CloudLot

Van Horn Automotive Group announced the launch of CloudLot at, a 100% online car buying experience for pre-owned vehicles. CloudLot puts the customer in full control of their deal from picking the car to scheduling delivery and everything in between. Deals are estimated to the penny, down payments can be accepted and signatures can be done securely online.

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Van Horn has been active in the online space for several years and has always looked for new ways to make the car-buying process quicker, more transparent and pleasant for customers. CloudLot takes this process to the next level, enabling the user to find and purchase a vehicle in as little as 20 minutes and set up delivery. 

“As Wisconsin’s only employee-owned auto group, we will continue to provide the same personalized car buying experience that our customers have loved for more than 55 years; but now with CloudLot, we can serve a new set of car buyers that are looking for a totally digital option,” stated Adam Gaedke, vice president of dealership operations at Van Horn Automotive Group. “The benefit of purchasing online through CloudLot is the backing of a 19 dealership auto group, dedicated employee owners and a network of service centers. We want the customer to feel empowered to manage their own purchase, but also know we’re here to support them during and after the sale.”


CloudLot uses Cox Automotive’s state-of-the-art Esntial Commerce technology, which assists consumers through the online car buying process faster and more seamlessly than any other platform. AI-powered shopping features and patent-pending finance automation enables customers to see pre-qualified payments on every vehicle in inventory and shop by make, model, price and monthly budget. With CloudLot backed by Cox Automotive Esntial Commerce, consumers have full control over when they want to purchase a vehicle and how.

CloudLot shoppers can look forward to the following benefits:

  • Wide selection of quality pre-owned vehicles
  • Transparent pricing
  • Automated financing and lender approval
  • Schedule delivery
  • Trusted trade-in opportunities with Kelley Blue Book Instant Cash Offer (ICO)
  • Prescriptive aftermarket product and insurance offerings
  • Safe and secure completion and signing of deal paperwork and payments

“We want people to buy cars on their terms and on their time,” said Ryan Thiel, marketing director at Van Horn Automotive Group. “Whether in-person, online or a little of both, we now have options to match any buyer’s preference.”

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