V12: Groundbreaking Solution to Identify In-Market Automotive Shoppers

V12 Launches Solution to Identify In-Market Shoppers

V12 Signals Online for Auto uses an innovative cookie-less targeting system, the next generation of digital marketing.

Solution Powered by Proprietary Cookieless Audience Clusters, the Next Generation of Digital Targeting

V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution is both the next generation of digital targeting and a complement to V12’s Mobile Signals, which tracks lot visits and has been proven to convert to sale at 19%.

V12 Signals Online for Auto uses an innovative cookie-less targeting system, the next generation of digital marketing. Cookie-less intent audiences are created based on browsing behavior, and name, address, demographics and VIN data are appended utilizing V12’s leading ConsumerPlus and AutoID VIN databases. Using this intelligence, omnichannel campaigns are deployed across channels and results are measured by matching the audience to sales at the dealership. 

“As the automotive industry gears up to return to a new normal, identifying in-market vehicle shoppers will be key for automotive brands and dealers to push business momentum and growth forward,” said Andy Frawley, CEO of V12. “With consumers increasingly utilizing digital channels for shopping and research, Signals Online captures this active purchase intent and allows brand to market to consumers across channels.  Our clients are seeing much higher engagement and increased conversions, especially when used in tandem with our other Signals products.”

V12 Signals Online is part of the V12 Signals family of in-market products. Signals WebID allows brands to identify up to 50% of unknown website visitors for omnichannel marketing. Using Signals Mobile, brands can market to consumers who have recently visiting their dealership or a competitive lot. Signals Events identifies behavioral and lifestyle triggers which often indicate intent to purchase. 

“V12 Signals Online provides visibility into the crucial stages when consumers are beginning their purchase journey online,” said Anders Ekman, president of V12. “Brands can actively market to consumers from the initial phase of interest and throughout key moments across the entire customer journey. We are thrilled to offer this solution to brands at a time when brands need every competitive advantage to thrive in today’s economic climate.” 


You May Also Like

CallRevu Acquires TotalCX

The acquisition is a strategic move to redefine industry standards and automotive customer excellence for CallRevu and TotalCX.

In a strategic industry leadership initiative, automotive communication intelligence company CallRevu has announced the acquisition of TotalCX, a call management platform and integrated hosted telephony solution. This pivotal integration establishes CallRevu as a force in the industry, poised to drive transformative changes and deliver unprecedented value to clients and stakeholders alike.

Rita and Rick Case Changemaker Award  2024 Winner

Jonathan DeLuca and the Frederick A. DeLuca Foundation were honored as changemakers at the 2024 South Florida Heart Ball.

Healey Brothers Opens State-of-the-Art Healey Hyundai Dealership

The new dealership in Fishkill, New York, is a model for the next generation of automotive dealerships with comprehensive services.

inride Consumer to Dealer Auto Auction Platform Now Live

inride’s groundbreaking consumer-to-dealer app, powered by technology and AI, is reshaping the automotive landscape.

700Credit Survey Shows How Dealers Are Susceptible to Fraud

Less than 1% of survey respondents say they collect a digital copy, validate and compare a driver’s license against DMV records.

Other Posts

Lotlinx Unveils Vincensus

Vincensus offers real-time visibility for OEM-specific and dealership inventory, plus key data on pricing and markdowns.

Mazda Opens 300th Open-Concept Dealership

Retail Evolution dealers now account for more than 85% of Mazda sales consistently outperform non-upgraded facilities in monthly throughput.

Cox Automotive Ecommerce Partners with Canopy Connect

The collaboration will embed insurance verification and servicing into Cox Automotive’s Ecommerce solution.

CarSaver Wins Tech Company Award

The company’s continued excellence in automotive eCommerce and FinTech innovation recognized on global stage.