V12 Launches End-to-End Dealer Conquest Solution

V12 Launches End-to-End Dealer Conquest Solution

This solution provides dealerships with deep insights into who is actively shopping at their lot or a competitor's location within the previous 24 to 48 hours.

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12’s leading purchase intent data, V12 Signals.

“One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers,” said Andy Frawley, CEO of V12. “Powered by V12 Signals, our leading purchase intender database solution, we are able to provide dealerships with deep insights into who is actively shopping at their lot or a competitor’s location within the previous 24 to 48 hours. The solution links proprietary mobile location intelligence to actual people, not just their devices. For the first time, dealers can now market to consumers who are most apt to purchase using highly personalized messaging.”

V12 Dealer Conquest offers three acquisition and conquest packages available on a subscription basis including:

  • V12 Traffic – in-market leads targeted to a dealer location including email and digital conversion programs
  • V12 Attribution – includes V12 Traffic components plus daily attribution reporting
  • V12 Velocity Dealer CRM – on-demand dealer CRM system including full service multi-channel campaigns

Integrated into the solution is V12’s leading VIN database with marketing-compliant data on over 186 million VINs and linkage at the household and garage level, the company said. V12’s in-market auto model adds additional insights into consumers who are 4.2 more likely to purchase a vehicle within a 90-day timeframe. The model uses V12 Signals in-market behaviors versus models using historical data.

“We are currently monitoring over 30 million Signals visits to auto dealer lots every year and seeing three times higher engagement rates and a 19-percent conversion rate to sale,” said Anders Ekman, president of V12. “By infusing these powerful data sets with analytics and omnichannel campaign deployment, dealerships have access to easy to use bundled programs to drive results at incredible scale.”

To learn more about V12 Dealer Conquest, register for V12’s upcoming webinar on March 27, 2019 at 2 p.m. EST:  v12data.com/inbound/webinar-identify-in-market-vehicle-consumers/.

 

Links:

V12

 

 

You May Also Like

Credit Unions Show Optimism for 2024 Auto Finance Market

The “Future of Auto Finance” snapshot survey of credit union professionals, reports that credit union worries about liquidity, however, will continue into 2024.

According to Credit Union Leasing of America’s (CULA) recent “Future of Auto Finance” snapshot survey of credit union professionals, credit union worries about liquidity will continue into 2024, with 48% anticipating the liquidity crisis will last for another one to two years or more, and only 9% seeing signs of it abating. 

Krause Auto Group Acquires 3 Florida Dealerships

The dealerships have been renamed and bring the total number of dealerships under Krause Auto Group to 23.

FrogData Unveils AI-Connected Dealership Platform

The core of this innovation lies in FrogData’s unique data repository and the deployment of FrogAI, a series of AI models dedicated to solving distinct business problems within the automotive retail sector.

Solera, Covideo Join to Enhance Technology Integration for DealerSocket CRM

This improved integration provides mutual customers full access to Covideo’s suite of solutions from within the DealerSocket CRM without manually switching between applications.

Connected Dealer Services Unveils Real Odometer Mileage Reporting

The benefits of integrating true odometer readings are substantial. Dealerships can now time their service reminders perfectly, tailored to the actual use of each vehicle.

Other Posts

Cox Auto’s Car Buyer Journey Study Shows Satisfaction with Car Buying Improved

The rise in satisfaction can be attributed to several factors such as improved inventory levels, the return of discounting, and the further proliferation of an omnichannel approach to vehicle buying.

New eLEND Solutions Survey Underscores Challenges of Delivering Accurate Online Payment Quotes

Adding further challenge is the fact that over half of lenders and dealers report that payment terms are negotiated with the online customer before a lender decision.

Experian Unveils Tool to Help Dealers Mitigate Fraud Losses

Fraud Protect is a web-based application that helps automotive dealers detect and prevent fraud while maintaining a positive shopping experience for the consumer.

CUDL Kicks Off 30th Anniversary Celebrating $458 Billion Milestone

Through CUDL’s network of credit unions, auto dealers are able to offer buyers competitive rates and flexible terms.