Used Leasing Is a Game Changer for Dealers - AutoSuccessOnline
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Used Leasing Is a Game Changer for Dealers

Are your current practices taking the customer out of the market for five or more years? Forget what you think you know about used vehicle leasing.

Brent Green is the chief revenue officer for Drivrz Financial

Dealers are struggling to get new and used inventory and are doing everything they can to survive today. But are they considering the implications that come with the decisions they are making and how they impact the future of vehicle sales? 

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Ideally, dealers want customers to trade in their vehicles every three to five years. Shorter buying cycles create more sales and profit opportunities for the dealer. Reality is different. Dealers are paying too much for used vehicles, and customers want to drive vehicles they cannot afford. Ninety percent of today’s buyers never carry their loans to full term, and most have negative equity in their trades. For these reasons, it has become common for dealers to write 72- or even 84-month contracts to get lower payments. 

This practice is taking the customer out of the market for five or more years. This will hurt dealerships’ sales and profitability down the road when customers are too upside-down to trade in their vehicles. 

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Forget What You Think You Know About Used Vehicle Leasing

Used vehicle leasing in the past was not successful. Residuals were not accurate, only prime or super prime could get approved and systems were not easy to use. Times have changed. The focus and support of used vehicle leasing is at an all-time high. Used vehicle leasing is necessary to offset the long-term contracts dealers are writing today. Without more short-term finance options, the auto industry will struggle three to five years down the road. 

Why Used Leasing Options Are Important for Dealerships to Offer

You will have more finance options to get customers to payments they feel comfortable with. Customers will have the opportunity to drive the vehicles they want without longer-term contracts. They get lower payments and only pay for vehicle depreciation, which is less on a used vehicle. Customers are 70% more likely to come back to your dealership to trade in a lease. In three to four years, you will have more customers coming off leases or wanting to trade out early with no negative equity. 

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Used Vehicle Leasing Is a Win-Win Transaction for the Dealer and Customer

With the right used leasing finance company, dealers keep more profits. There are now no chargeback programs paid at 100% unique terms for customer and increased front- and back-end dealer profit. 

Customers who are buried in their trades have more options with used leases. Dealer advances up to 120% of NADA retail and higher are available. There is back-end allowance on all tiers, the greater of 15% of adjusted cap cost or $4,500 (maximum of $9,500). Now, we have very user-friendly technology platforms that make even a beginner F&I manager seem like a used leasing expert. You can also get approved for used leasing with credit scores as low as 550. 

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The Used Vehicle Leasing Business Has Changed

The used vehicle leasing business has changed at the right time. Used vehicle leasing can solve many challenges dealers are facing today and give them more finance options for their customers. Dealers will make more profit and have more repeat customers with shorter sales cycles. Used vehicle leasing is a game changer and will make your dealership more successful and profitable not only today but three to four years down the road.

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