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UpdatePromise, Infomedia Partner on Vehicle-Specific Service Pricing Guides

UpdatePromise recently announced that it is entering into a strategic partnership with Infomedia Ltd, a leading software provider in parts, service and data insights to the global automotive industry. 

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By integrating Infomedia’s Vehicle-Specific Service and Repair menu pricing data into its industry-leading Consumer Experience Platform, UpdatePromise will provide up-to-date OE data for almost every vehicle make in the U.S. Infomedia’s labor time guides, replacement parts recommendations and precise OE vehicle information helps to streamline the consumer experience and eliminates many inefficiencies from department to department. 

UpdatePromise President and CEO Curtis Nixon sees great value in the partnership with Infomedia. “Whenever we look at any partnership, we ask ourselves if it will help us to provide a better consumer experience for our automotive clients and increase ROI for the service departments we serve,” he said. “As the global leader in parts and service data with users in more than 186 countries, Infomedia is the perfect partner for UpdatePromise to elevate our industry-leading consumer experience solution. Specifically, Infomedia will be instrumental in embedding much sought-after Service Price Guide (SPG) data directly into the UpdatePromise Fixed Ops Workflow. 


COO Rich Pannazzo sees this partnership as a major victory for his company and its mission. “Our alignment with Infomedia just makes sense. As one of our OEM (OE or OEM – appears as both) partners stated, it’s great to see two smart companies work together to drive innovation in the industry.” he said. “Partnering and integrating with Infomedia will help dealerships increase sales while elevating the consumer experience and as a result, become more convenient and effective for service advisors, parts managers and technicians. More importantly however, the customer is the ultimate winner because they will have a fast, transparent and seamless consumer experience.”  

Brian Consaul, president of IFM Americas for Infomedia Ltd., discussed the ongoing benefits of the alliance. “We are proud to be entering into a partnership that will combine our market-leading Superservice Menus data with UpdatePromise’s industry-leading Consumer Experience Solution. The result, a next generation SLT program that will rival competitive disparate systems,” he said. “Dealers and automakers alike have demanded an innovative solution that prioritizes customers and collectively, UpdatePromise and Infomedia are delivering just that.” 

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