Tax Refund Services Tax Max (Tax Max), a leading provider of tax-solution software enabling dealers to use a shopper’s future or current tax refund as a down payment, has announced it is teaming up with the Buy Here Pay Here Center on Autotrader. The Buy Here Pay Here Center on Autotrader is a marketplace where shoppers can connect with local car dealers who approve their own vehicle financing, providing a pathway for credit-challenged consumers to purchase a vehicle. This will introduce new value-added package options to enhance a dealer’s online presence and ability to increase sales by adding an additional tax refund filter on top of the existing inventory platform, creating more value at no additional cost per lead to the dealer.
Dealers have many options with Tax Max by utilizing various programs such as the 1st Quarter program with the Refund Advance (up to $6,000 same day), 4th Quarter program, tax season 365 with the Irregular Payment, collection program and repairs program.
Several Tax Max programs also include the suite of features of the Buy Here Pay Here Center on Autotrader, such as the ability for dealers to list their payment-focused inventory, a customizable dealer page that geo-targets online shoppers in the area, a local market dealer dashboard, and a toll-free number. Combined, the new offerings connect dealers and credit-challenged consumers who are ready to buy, ultimately generating additional leads for dealers.
“Tax Max and the Buy Here Pay Here Center on Autotrader teams up two established and trusted brands for the credit-challenged automotive community,” said William J Neylan III, president and CEO of Tax Refund Services Tax Max. “We understand that many buy-here-pay-here dealers are having difficulty increasing foot traffic and getting the down payment necessary to get the deal structure in line to what makes a consumer successful. This will help solve this pressing issue by helping to make dealers more efficient, effective and profitable. Most importantly, this will help credit-challenged consumers become more successful in their vehicle purchase.”
“Tax Max provides another huge digital opportunity for dealer clients to distinguish their dealership and inventory from the competition in an environment that matches a buy-here-pay-here shopper’s priorities, which is focus on finance approval, overall price, down payment, and payment amount,” said Thomas Wadley, product manager, Autotrader. “This integration provides dealers with the tools necessary to ensure they can help any customer, especially the shoppers who desire to use their tax refund as a down payment.”
