Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
Podcast: Increase Your Appointment Volume and Sales
Mike Haeg, vice president of automotive for CarWars, joins us to discuss how dealers can increase their appointment volume and sales.