Bringing Video to the Service Department
Dealers who are looking for ways to build their service department’s revenue, increase their number of return customers and grow profits have a valuable tool available to them that is literally in the palm of their hands.
Podcast: Keeping Attention During Training
Sally Whitesell, president of sw Service Solutions, joins us to discuss how to better keep the attention of your team during training.
Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
DealersLink Now Offering Website Services for Dealerships
With 94 percent of car buyers researching online before making an auto purchase, having an attractive website is a must in order to get the dealership’s sales team more qualified leads so they can sell more units.
Training a New Business Development Representative
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
Stop Offering Test Drives!
Attention all auto dealers: If you are looking to increase your bottom line in 2017 by saving your way into a profit…stop offering test drives. The costs associated with customer’s test driving your inventory can be astronomical, from the fuel to the insurance.
