Video Archives - Page 5 of 6 - AutoSuccessOnline
Podcast: Dealer Video Ads

Kay-Anne Reed, marketing manager for Waymark, joins us to discuss dealer video ads.

5 Website Features That May Be Working Against You

Whether you are a freelancer or you own a multi-million-dollar company, all you have to remember is this: make your website for them, not for you.

Are Your Videos Relevant?

One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.

Feature Tour Enables Auto Dealers to Protect Margins by Showcasing Value-Added Features to Online Car Shoppers

SpinCar’s newest product offering replaces static VDP feature lists with customizable multimedia experiences based on a consumer’s self-identified interests. By highlighting the most relevant features and options of a particular vehicle, dealers are able to help shoppers understand the inherent value of that vehicle.

3 Must-Haves for Your Dealer Video Ad

You already know video ads can help you stand out in a busy media landscape — but they’re quickly becoming the baseline for engaging with your customers. Don’t settle for checking the box. Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.

5 Steps to Increase Video Marketing ROI

If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.

8 Video Strategies You Can Do Now

In September, Thinkwithgoogle.com published the article “3 Ways YouTube Is Steering the Car Buyer’s Path to Purchase.”

Did Video Really Kill the Radio Star?

Dealerships need to take advantage of radio’s capability to interact with a mass audience and deliver messages in a personal way.

Top 5 Video Marketing Myths Busted

In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.

Google Study: 75 Percent of Auto Shoppers Influenced by Video

Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.

Community Auto Dealers: It’s Time to Compete!

Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.

Making a Great First Impression with Video

To create a compelling video message, you must focus on what your customers want and need. They want a sales representative they trust who will guide them through the sales process.