Vehicle Trade-In Values Climb to All-Time High in March
Experts reveal which 3-year-old vehicles are getting the highest trade-in values as chipset shortages squeeze vehicle supply, demand soars in the used market.
What Value Do Your Technicians Provide?
If an average technician produces about the same gross profit as an average salesperson, one would naturally assume that each of these people deserve to share equally in the attention received from the general manager and/or dealer, right?
Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
Podcast: Dealing with Service Bay Doors
Joe Jones, automotive sales director of Hörmann High Performance Doors, joins us to discuss things to take into account when dealing with your dealership’s service bay doors.
