How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
Characteristics of the Most Successful Leaders, Part 2
Great leaders recognize that the only way to be trusted is to be trustworthy. They are honest; they say what they mean and mean what they say. They deliver what they promise and if they mess up, they are fast to apologize and do everything possible to make it right.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Earn More Trust During Your Sales Process
According to a NADA survey, nearly 70 percent of automotive dealers believe they have earned a “high level” of trust with their customers. However, according to a Gallup Poll published on Auto Dealer Today, only 9 percent of car buyers said they can trust their dealership.
Sealing the Cracks Customers Fall Through
It might be easy to think that what is said online won’t impact your bottom line, but smart dealers know that reputation management connects with every other piece of their strategy to catch and keep customers.
Stop the Turnover: A Frank Look at Why Your Service Advisors are Leaving
If we focus on the needs of our people, they’ll be more satisfied with their current career instead of looking to the next one. That will reduce our employee turnover and create more consistency with our customers, which is a key component to keeping your guests coming back.
