Trends and solutions found in the dealership from a marketing exec.
With the market changing at an unpredictable pace, it’s vital for dealerships to adapt and try new things, knowing what worked yesterday may not be the same for today.
Customer service starts on the phone. Measure your communication efforts and hold your team accountable.
The Cox Automotive Industry Insights team will be particularly focused on these 10 trends that will shape the auto business in 2022.
Q3 2021 report finds delinquencies remain lower than pre-pandemic levels.
Aside from insights from DealerSocket’s Inventory+ team, the report includes online shopping trends from DealerFire.
The research revealed three key trends impacting the automotive sector driven by the COVID-19 outbreak.
Here a few of the hot topics in the industry to keep in mind for 2020, including trends in franchise brands, sales training, marketing and “buy here, pay here” services.
Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process.
With the sophisticated technology in today’s cars, you need better equipment, better-educated technicians and faster ways to organize, track and adjust your lean processes. Everything needs to be done quicker, and you need to embrace technology in this digital age.
Platform now integrates direct mail with digital marketing, for a truly cross-channel solution; new channel integration with Conquest product and ability to promote specific inventory in social ads make Outsell 5.2 a standout marketing automation solution for the auto industry.
More Than Half of Consumers Paid for Major Car Repairs in the Past 5 Years, According to Ally Financial
Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford.