traffic Archives - AutoSuccessOnline
The Case of the Missing Google Traffic

Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.

U.S. Auto Dealer Sentiment Remains Slightly Negative, Despite Stronger Traffic, Profits

Improvements in key drivers supported the slight upturn in the current market view. The customer traffic index, reflecting expected seasonality, and profit index both saw statistically significant gains from Q1.

How to Create Your Own Facebook Ad Campaigns and Get Stellar Results

Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.

How One Service Advisor Can Cost You $144,000

The bottom line is this: Everyone needs to be properly trained how to always put your customers first.

Lead Generation in Your Physical and Digital Storefront

Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.

Is Your Customer Retention Costing You Opportunity?

It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best year ever in fixed operations.

Podcast: Monitoring Radio Advertising

Jeff Johnson, managing partner of JKR Advertising, joins us to discuss monitoring radio advertising.

A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective

Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.

Podcast: Metrics for High-Performing Websites

Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com

Amanda Meuwissen Featured
Your Best Defense is a Good Offense

The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.