The Hard Life of Shocks, Struts and Tires
Even under normal conditions on a smooth road, shocks stroke on average 1,750 times for every mile traveled.

Johnny G & Friends: John Ziegler Jr. of Ziegler Tire
John Ziegler Jr. tells stories about Ziegler Tire and the industry greats who have helped shape his career along the way.

Selling TPMS: Not ‘What’ But ‘Why’
Teach your service advisors these three things to answer customers’ questions about the “why” behind TPMS.

Retain Customers with the ‘Rule of 3X’ Tire Rotation
Take this a proactive approach to retaining tire service customers for life.

Tire & Wheel Service Tools & Equipment
We take a look at the latest technology and features of tire and wheel service tools and equipment.

Hunter Introduces More Power, Speed to HD Tire Changer
The TCX635HD features a lower carriage, which allows for more ergonomic rollup while adding safety to tire changing operations.

Coats’ Tread Depth Scanner Builds Service Opportunities
A printed handout is a visual selling tool while transparently providing customers with data and the confidence to make an informed service decision.

Repair vs. Replace: Your 5-Step Checklist for Tire Equipment
If your equipment is outdated, it could be eating up your technician’s time. If you’re having to turn away more jobs than you’d like, it’s time to buy a replacement.

DOWC’s NitroShield Offers Tire and Wheel Protection
NitroShield benefits include extending the overall life of the tire, better fuel efficiency and improved handling of the vehicle.
Tire Service 101: Avoiding Wheel Damage
Customers need to trust that their wheels are going to come back in good condition. Technicians must be trained on equipment and procedures to ensure they know how to treat customers’ rims with the utmost care.

Tire Tech: Evolving Run-Flat Technology
With the anticipated growth of the run-flat technology, dealers need to educate their customers when it comes to safety and convenience, having conversations based on the value of choosing a touring tire with an added run-flat benefit.
