Podcast: Happy Holidays from AutoSuccess
Holidays greetings and thanks for being our faithful audience.
Making a Great First Impression with Video
To create a compelling video message, you must focus on what your customers want and need. They want a sales representative they trust who will guide them through the sales process.
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
The Business Case for Gratitude
This year, I’m upping my “thank you” game, and I challenge you to the same in your dealership — for the benefit of your employees, your customers and yourself.
Add a Little Magic to the Experience
Discounts are a bribe. You are spending money to gain business and hoping it leads to more business. With a loyalty program, it is just the opposite. The customer gives us business and then we give them the “thank you.”
