3 Must-Haves for Your Dealer Video Ad
Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
CarMax Launches Recruitment Ad on National Television: What Dealers Can Learn
While not every business has the resources to air a recruitment ad on national television, a lot can be learned from this recent campaign.
What Really Drives Automotive Sales?
Despite the advancements in online technology, I believe the general premise of selling cars is still the same today as it’s been for decades. A dealer can only increase sales in two ways; they can either accelerate business within their own customer base or conquer the competition’s customers.
Podcast: Traditional Versus Digital Marketing
Troy Spring joins us to discuss traditional versus digital marketing and what might work best for your dealership.
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
