Three Rules for Maximizing Your Service Marketing ROI
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and, of course, build net profits.
Close the Loop of Missed Calls to Win in Today’s Mobile World
Don’t let an underperforming phone system cost you money. By learning how a robust communication platform can help you close the loop on missed calls, you can win in today’s mobile world.
Customers Want Easy: Just Ask Alexa
Give your customers a pleasant surprise they’ll tell their friends about. Alexa isn’t the only thing that runs by word of mouth.
Onboarding the Right Employees for Handling the Phone in 90 Days
Setting a foundation isn’t an overnight process. ‘Hitting the ground running’ does nothing but set you and your new hire up for a train wreck. It takes new hires eight months to reach their full potential. Put the time in and do it right. A one-week onboarding process isn’t sufficient for new hires; learning takes time.
How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
Defining a Clear Service BDC Strategy – Three Keys to Increasing Profits and Retention
The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.
Losing Conversations Means Losing Customers
Granted, the latest and greatest tools can help your dealership succeed. But don’t let your business be blinded by the glitter of new shiny objects, especially when your best sales and customer service tool can be as simple as a phone.
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
Podcast: Improving the Customer’s Call Experience
Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.
Podcast: Boosting Lease Retention with Phone Campaigns
Michael Markette of CallRevu joins us to discuss using the phones to boost your dealership’s lease retention numbers. callrevu.com
Cold Calls: Separating Trash from Treasure
There are, quite a few companies out there worthy of your time and have the potential of making, or saving, money for you. But which ones deserve your attention? Remember, your time is precious.