There is no denying the emerging importance of video components in marketing in today’s business climate. Put another way, in the words of Peter Leto, Google’s head of auto retail, “video is the new showroom.”
Scott Pechstein of Autoweb (formerly Autobytel) on moving customers from online to in-store. autoweb.com
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Mark Sargeant, sales and marketing manager for AutoMap, speaks with us about finding the right inventory tracking solution for your dealership.
With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.
When you think of the word “team,” you probably think of people. In a business, your team includes your employees and possibly your customers and vendors. You might not think of technology as a team member but, in a way, the tools your team uses to achieve goals become an extension and a part of your team.
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Dennis McGinn explains How to Increase Profit with Modern Workflow Technology.
Creating a unified system of HR software can help you improve your hiring practices, build stronger teams and make your dealership more productive.
For the final section of our look at the evolving automotive landscape, we’ve asked our Dealer Panel what’s surprised them, and what they see coming down the road.
As dealers, we sometimes get caught up in the day-to-day of our dealership. But sometimes we need to look ahead and see what is coming, and how we need to prepare. It’s time to ask the hard questions to see if your dealership is ready to tackle the future.
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.