Three Ways Data Can Help Your Dealership Beat the Competition
When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.
Staying Focused and Reinventing
When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.
Podcast: Advanced Technology and Your Dealership’s Phones
Michael Markette of CallRevu speaks with us about advanced technology for your dealership’s phone system.
Paragon Builds the Dealership of the Future with Google
Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
Podcast: Using Your CRM to Communicate with Customers
Bobby Gaudreau of Dominion Dealer Solutions on using your CRM as a communications tool in today’s ever-changing environment.
Titles and the Need for Speed
Dealers have known for a long time that the title release process is time consuming and outdated. It’s time to accelerate and modernize this process the same way the rest of the dealership and car-buying processes have been updated.
Podcast: Artificial Intelligence and Machine Learning
Eric Brown of LotLinx speaks with us about using artificial intelligence and machine learning to connect with your dealership’s customers and to serve them more effectively.
Top Online Resources for Auto Dealers
Having go-to resources for running the business, getting licensed as an auto dealer and remaining compliant with state rules and regulations is a necessary component of running a successful auto dealership.
Technology is Just Part of the Package
Phillip Battista is happy to see other companies start to take his position on one of his core tenants: The PPT Approach. No, not PowerPoint, but People, Processes, and Technology. He believes this is a basic rule for success in the automotive business.
A New Service CRM: Mobile Lane and Shop Platform Streamlines Customer Experience
Implementing new technology and changing processes are massive undertakings. See how one dealership ensured the correct decision was made the first time.
