Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
CDK Global Names Mahesh Shah Chief Product and Technology Officer
Mahesh joins CDK from DXC Technology, where he most recently served as senior vice president and general manager of applications and global business process services.
7 Legal Experts Share Their Predictions for Technology Advancements in the Auto Industry in 2019
Technological advancements are destined to continue in the auto industry, and we may even start to see changes in roadway laws as smarter and safer cars are more likely to change how we drive.
RFID vs. Bluetooth: The Battle of the Vehicle Trackers
In 2017, over 17 million vehicles were sold in the U.S. Last year, sales increased by less than 1 percent. By any definition, that’s still a lot of inventory. Which begs the question, how do dealerships keep track of these assets?
Affinitiv Appoints Kevin McShane as Chief Revenue Officer
McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.
RFID v. Bluetooth: The Battle of the Vehicle Trackers
New cars are “things” that we refer to as inventory and those things can be better managed with the right vehicle locator technology. Two of the most common wireless technologies used are RFID and Bluetooth.
Podcast: Recognizing Signals for Employee Training
Steve Robinson, vice president of sales for KeyTrak, joins us to talk about recognizing signals to know when it’s time for employee training.
6 Triggers That Signal It’s Time for Employee Training
It’s true that training takes time, effort and money. But when you consider the fact that it affects your employees’ performance — which directly impacts their job satisfaction and in turn your customers’ experience — the results of quality training are priceless.
Digital Retailing: Creating a Car-Buying Experience with Less Hassle and More Fun
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
Ruthless Marketing: Schomp Automotive Group
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
How To Manage Over-Abundant Technology
Technology is great, but a top-performing manager must take the data provided by that technology and get out of his chair to work directly with their fixed operations team daily.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
