Data-as-a-service companies are enabling brands to engage with people exactly when they are shopping: to understand their behavior, their desires and to be able to make the right offer at the right time, in real time.
The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
Data-driven analysis tool utilizes daily sales and market share data to optimize advertising campaigns for auto dealers.
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.