Susan Givens Archives - Page 4 of 6 - AutoSuccessOnline
What Will Your 2019 Success Story Be?

What is your 2019 Success Story? If you were writing it right now, what would you want it to say about your dealership’s accomplishments in 2019? We’d love to hear what you have to say.

NADA Chairman, AAA Contest Mobility Narratives

In a speech to the Automotive Press Association last month, NADA Chairman Wes Lutz challenged media storylines about the future of mobility, in particular, the one that claims ride-hailing will replace personal vehicle ownership.

Expressing Gratitude at Thanksgiving and Beyond

I feel grateful for so many things this year. I have a healthy family, wonderful friends and a career that I enjoy and offers me new opportunities. I could not have asked for a better year.

Are You Listening to Me?

One thing salespeople are always taught is “know your customers,” but what does that really mean? One of the most important services we can provide our customers is to listen to them. So why is it so hard?

Privacy and Personal Data in Rental/Loaner Vehicles

Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.

Focusing on Talents

Our employees have talents that are unique to them — many that we don’t even know about. Some are creative like a gift for graphic design while others focus on work abilities such as superior selling skills.

Work/Life Balance

We try our best, but sometimes juggling career and family responsibilities gets the best of us and we end up stressed and exhausted — not our best selves for either our work or our relationships.

In Her Shoes

I just returned from the 2018 Women in Automotive Conference, held in Orlando, FL. This year’s theme was “Stronger Together.”

Triple Crown of Dealership Success

With AutoSuccess on your side, winning the automotive dealership race is a sure bet.

Utilizing Customer Service to Enhance Customer Satisfaction

Customer satisfaction starts the moment the customer enters your service department but it doesn’t have to end when they leave.

Paragon Builds the Dealership of the Future with Google

Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.

Walmart Expands CarSaver Program Nationwide

Certified dealers agree to provide fair, upfront pricing to Walmart’s customers and, in exchange, they receive exclusive leads and appointments that are only sent to their dealership. Dealers are reporting that these opportunities convert significantly higher than traditional leads.