Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
A Vision For Success: How Your Many Marketing Pieces Tie into a Single Strategy
Whether you’re looking at launching an SEO campaign, dedicating resources to monitoring your digital reputation or reviewing content for your Website, digital marketing in today’s world has become a complex, many-headed beast.
Marketing and the Myth of “We Need A New Idea!”
Want to address the true need behind the “new idea” myth? Here are three steps to moving away from this myopic approach, and toward a more strategic and holistic way of finding better tactics, more creative pathways and greater results from your marketing.
The Automotive Paradigm Shift: Is It Time For Science To Take The Wheel?
Never underestimate the power of knowing what you’re losing. Think about it this way: It’s a lot like choosing to watch a movie in black and white when you have the option to watch it in 3D HD, multidimensional color. Which would you choose when it comes to the way you view your CRM data?
Podcast: Building a Dealership for the Future
Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Getting Ready for the Storm: Preparing Your Dealership for Potential Disaster, Part 1
This year, in the space of two weeks, two major hurricanes struck the United States — the first time in recorded history that the country has been hit with storms of such intensity in the same hurricane season. In late August, Harvey hit the Houston area leaving major floods all along — and well past
Podcast: Evolving Your Dealership’s Used Inventory Strategies
DealerCue’s Adam Tobias talks with us about evolving your dealership’s used vehicle strategy — how to stock the types of vehicles your customers want and your people can sell. dealercue.com
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
