Podcast: Capitalize on Renewed Consumer Focus
Chris Walsh, president and general manager for Naked Lime Marketing, joins us to discuss how dealers can capitalize on the opportunities surrounding the renewed consumer focus on used vehicles.
Sales Culture Eats Strategy for Breakfast
Don’t you wish your salesforce sold twice as much as your competitors, your business was extremely profitable and your salespeople and customers loved you? Is this even possible?
Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
How To Grow a Fixed Ops Sales Team
Establish your sales goals for all departments and outline your plan for implementation. Think big and be bold! Measure everyone’s performance daily.
Car Wars’ Vice President of Automotive, Mike Haeg, to Lead Keynote Session During DealerSocket’s Roadshow in Los Angeles Next Month
Haeg will share a simple, yet effective approach to phone management to help dealers get ahead of the competition.
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Announcing Elevate 2018: Hireology’s 2nd Annual Human Capital Management Summit
Elevate is a premier conference for human capital transformation in retail automotive. Attendees will leave with immediately actionable insights and a unique plan to drive profitability and build the best team of dealership employees.
Help Your Salespeople Make Hundreds More per Month with Accessories
It’s time to make the investment in accessory technology that engages the customer and streamlines the sales process. It’s time to get serious about following through on such investments three, six and 12 months down the road.
Best Practices — Accessory Sales
Could creating a highly profitable accessory program in your store be as simple as following best practice tips?
Death of Brick and Mortar Isn’t Inevitable
The days of walking into a store and purchasing an item are becoming a thing of the past. The rising trend of online shopping epitomized in retail sales has been no stranger to the automotive space, either.
Buy My Stuff — Right Now!
If it is superior to the competition, you need to explain how and why. Don’t try to simply tell the market what it wants; that will never end well.