social media Archives - Page 6 of 6 - AutoSuccessOnline
Sales Tips for Email Marketing

You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.

Automotive Sourcing: Looking Beyond General Job Boards for Top Talent

Beyond the most common applicant sources, you can diversify your sourcing strategy even more by reaching sources you might not have even thought about. Here are a few examples:

How to See a Strong Return on Your Dealerships’ Marketing Investments

Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership? 

Stop Trying to Go Viral! Quality Video Content Drives Leads

We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.

Dealership Marketing to the Millennial Generation

Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.

Podcast: Redefine Your Marketing Message

Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com

Brian Barlow podcast
Wild West Days Are Back

Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?

Historic Opportunities: Advertising Has Evolved — Have You?

Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show

Podcast: Evolving Digital Advertising

Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/

Podcast: Evolving Social Media
Times Have Changed – Take a New Look at Your Online Marketing Spend

Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.

Use Social Media to Flood Your Dealership with Leads

Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources, it is important to consider the cost per lead, lead volume and the quality of the leads. At the end of the day, it is

Eight Easy Ways to Build Your Personal Brand Online

The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.