Outsell Launches 5.2 with More AI-Driven Features for Automotive Marketers
Platform now integrates direct mail with digital marketing, for a truly cross-channel solution; new channel integration with Conquest product and ability to promote specific inventory in social ads make Outsell 5.2 a standout marketing automation solution for the auto industry.
Top Spot for Social Media Captured by Digital Air Strike for Third Consecutive Year
Monumental year for the company included three acquisitions in the last 10 months and numerous industry awards.
Auto/Mate’s Dave Druzynski Presents Workplace Harassment Prevention Workshop at NADA 2019
If your dealership’s anti-harassment strategy involves handing out an outdated policy buried in an employee handbook, or showing corny 1980s VHS training tapes, your dealership and your employees are vulnerable.
New 28-Inch Big Gift Car Bows Introduced
This new style of car bow closely resembles a jumbo-sized version of the popular “star bow,” which is commonly used to top off small-sized gifts.
Federated ARCA Championship Diecast Featured in Facebook Contest
In celebration of the Federated Auto Parts No. 52 car winning last year’s ARCA season championship, Federated will give away limited-edition replica diecasts of the victorious car on Facebook.
How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
Hire Outside the Box
Knowing that there could potentially be a shortage of technicians in just a couple years, how can we stay ahead of the curve and hire the right people for our businesses and dealerships?
Dominion Dealer Specialties Syndicates to Facebook Marketplace
Manually uploading inventory to Facebook is over. Users will be able to use automated syndication to list their inventory at no additional cost.
Build-A-Brand Brings Revolutionary Tech to Auto Industry with Launch of Proprietary Engagement Platform
The innovative and non-disruptive digital platform equips sales associates with a powerful app suite that integrates a dealer’s marketing efforts and sales staff’s social media strategies to enhance and personalize a prospect’s buying experience.
Podcast: Digital Marketing and Trust
Sean Stapleton, the CEO and co-founder of Dealer Teamwork, joins us to discuss digital marketing and the importance of digital trust.
4 Elements for Next-Generation Vehicle Merchandising
Acting on these trends will allow dealers to cost-effectively and quickly reach more customers while establishing a differentiated presence in the marketplace.
