Service marketing Archives - AutoSuccessOnline
How to Target New Service Customers

Trends threaten to curb dealerships’ service retention rates and ability to manage the customer lifecycle.

Owner Retention Programs: The Good, the Bad and the Ugly

The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue the relationship until they’re ready to buy again. Sending consistent communications to customers keeps brand awareness high and generates ROs and revenue.