The Water Pump Quick Guide graphic illustrates everything from how water pumps work to calling out common problems.
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings, then chances are you are not putting your customer first.
Far too often in our industry, we have dealers, general managers, service directors, etc. who focus on and measure themselves in terms of the “average” dealer. But “average” is nothing more than a reference point. Average means you are the worst of the best or the best of the worst!
Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation and training. 2019 is going to be the year you’ll be the absolute best — the champions!
Listing five good reasons why every service advisor deserves and needs to be professionally trained on how to provide your customers with the highest level of service each and every time they visit or call your dealership.
Inspect what you expect by using Daily Performance Evaluations of your service advisors’ sales productivity. Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).
Train them on how to sell, and them compensate them based on their efforts. Remember, if a good salesperson wants a pay raise he simply looks in the mirror and asks for one.
Sally Whitesell, president of sw Service Solutions, joins us to discuss why service advisors fail to advise.
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.