Surviving vs. Thriving
How do you improve circumstances in a tough market? Adopt strategies that focus on increasing market share, not just volume.
Your SEO Sucks. Here’s Why
This title isn’t bait or hyperbole. Even the most digitally savvy dealers can benefit from these SEO strategies.
Thriving in the Inventory Shortage: 5 Tips
Are you setting yourself up to make the sale when the inventory comes back? Here’s how you can be the first store a consumer shops at when they decide to start looking again.
SEO Advice to Help Your Dealership Succeed in 2021
Here are some tips to help you generate more web traffic through better search engine results.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
Video Merchandising
I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.
Google Search Updates Factor in Video Load Time
Have you checked your dealership website’s organic SEO rankings lately? Google recently released updates to its search algorithms, which affected the organic rankings of many websites. In the auto industry, organic ranking visibility is a top priority as 90% of Google clicks come from organic, unpaid search results.
5 Effective Tips to Optimize Your Blog for SEO
Half the battle of making sure your dealership’s blog is correctly optimized for SEO is properly planning and organizing your article’s content. Here are five effective tips to get you started.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
