Is your provider leveraging technology and the advantages of automation while a human monitors all the dials, levers and adjustments necessary to prevent leaks and wasted spend?
A recent LotLinx analysis found that SEM marketing for new vehicles is even higher than used, despite inventory shortages.
Many experts are anticipating year-over-year decreases as the industry begins to normalize from the sales spike we’ve experienced over the past few years. This means dealers will be reevaluating their marketing investments to cut and trim unnecessary spending.
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail.
Eric Brown of LotLinx speaks with us about using artificial intelligence and machine learning to connect with your dealership’s customers and to serve them more effectively.
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.