Welcome to the Age of Dealer Control
The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.
Podcast: Putting Value Into Your Sales Presentation
Chris Saraceno of the Kelly Automotive Group speaks with us about ways to put value into your sales presentation. theoryof5.com
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Podcast: Body Language in the Service Drive
Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.
Podcast: Using Recalls to Reach Out to Consumers
Chris Miller, president of Recall Masters, joins us to discuss using recalls to reach out to consumers and bring them into your dealership.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.