What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
Why Dealers Should Hop on the Subscription Bandwagon
Dealers will need to address convenience issues, as well as better identify preventive maintenance issues during scheduled idle time.
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
