When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.
Did you know that the average difference between a typical lender credit tier is less than 30 points? More importantly, there is only a 96-point spread between a top credit tier (excellent credit) to a lower tier (credit challenged).
It’s not that one credit bureau is consistently high and the others are low; it totally depends on the unique credit profile housed at the various credit bureau providers.
Do you want 12 to 15 quality tickets with high KPI because they were able to give your clients the time and attention they deserve, or do you want a higher ticket count with mistakes and missed opportunities because they went into survival mode?