Are Your Customers “Attitudinally Loyal,” And Why Should You Care? — Part 2
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
Podcast: Training Techs to Reduce Turnover
Tom Palermo, vice president and general manager for Preferred Automotive Specialists, discusses training your techs to reduce turnover.
Cementing the Service Relationship
Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
